The Rising Importance of Artificial Intelligence in Partner Practices: Staying Ahead of the Game in the Digital Age

Best Technology Strategies for the Channel in 2024

In recent years, partners have been focusing on three main technology areas in their practices: cloud computing, security, and artificial intelligence. While cloud computing and security continue to be important, there has been a noticeable increase in the emphasis on artificial intelligence. This shift is reflected in the investment areas chosen by partners, indicating the growing impact of AI on the technology channel.

According to the annual Channel Forecast survey conducted by Channelnomics, cloud computing is still the most common technology practice among partners. However, there has been a significant increase in the emphasis on artificial intelligence. This trend is being reflected in the investment areas chosen by partners, as they recognize the importance of staying up-to-date with the latest advancements in this area.

Partners are recognizing that staying ahead of these key technology areas is crucial for meeting the evolving needs of customers in today’s rapidly changing digital landscape. By focusing on these technologies and developing specialized sales and operational processes beyond basic product reselling and order fulfillment, partners are able to enhance their expertise and provide valuable solutions to their clients. The integration of these technologies into partner practices is essential for success in today’s competitive marketplace.

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