Sports Fans and Business Leaders Share Excitement for New Jersey’s 2026 World Cup Hosting Role

New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

New Jersey’s excitement for the upcoming 2026 World Cup is still high, even though the event is more than two years away. The announcement that the state will host the final match was made six weeks ago and was a major topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

Hosting such a major sporting event can bring exposure to the state, but it does not guarantee a significant financial gain. Despite this, many survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. They expressed optimism about the potential economic impact of the event and emphasized its importance to maximize benefits.

Interestingly, despite their optimism about the state benefiting from the World Cup, many respondents do not believe that their own businesses or organizations will personally profit from it on a personal level. Nearly half of those surveyed indicated that they do not expect their organizations to benefit from the World Cup on a personal level.

Lauren LaRusso, New Jersey’s head of NY/NJ Host Committee, emphasized that their goal is to ensure that everyone in New Jersey benefits from hosting such an event. She explained that it’s not just about a few matches but has a broader impact on South Jersey, Central Jersey and other regions in New Jersey which have never been explored before for mega-sporting events on a global stage, allowing investment and development in these areas.

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