From Royals Fan to Entrepreneur: Gina Siebel’s KC Swagger

Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

Thursday marks the beginning of a new season for the Kansas City Royals, and for Gina Siebel, it’s a date that holds a special significance. As an avid Royals fan, she traces the origin of her T-shirt design business back to 2015, when the team’s success inspired her to create her own designs. Watching the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to make a T-shirt featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive, propelling her into the world of business.

What began as a small operation in her basement has now blossomed into a thriving women-owned-and-operated warehouse in Lee’s Summit. KC Swagger, as the business is known, specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr. and the incoming pitchers.

Although KC Swagger has experienced success with designs for other teams like the Chiefs and KC Current, Siebel remains grateful to the Kansas City Royals for giving her the confidence to pursue her entrepreneurial dreams. Regardless of wins or losses, she will always hold them close to her heart as they embody the spirit of community and support that fuels her business.

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