Evolving Italian E-commerce: Navigating Economic Challenges and Consumer Shifts in Online Shopping

85 percent of Italians make at least one online purchase per month

The recent “Report on Italian e-commerce 2024” by the Idealo platform highlights the resilience and competitiveness of the e-commerce sector in Italy, despite economic challenges like inflation and the energy crisis. With a stable number of regular buyers for the third consecutive year, Italians continue to show consistent purchasing habits. This report also reveals a shift towards a more conscious and informed approach to online shopping, with nearly half of consumers using price comparisons to access detailed product information, while a similar percentage searching for special offers and discounts.

The analysis from Idealo shows that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases. Additionally, the report notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

This data provides valuable insights for online retailers, helping them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet the changing preferences of consumers.

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