Bournville: The Crown Jewels of Cadbury’s Resilient Legacy

Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

Bournville, the historic factory that has been the home of Cadbury for over a century, will remain the “heart” of the business for years to come. As part of its 200th anniversary celebrations, Mondeléz International, the parent company of Cadbury, has reaffirmed its commitment to maintaining the factory in the West Midlands.

Louise Stigant, managing director of Cadbury, expressed her pride in being part of such a rich heritage and emphasized the importance of Bournville to the company. She referred to it as “the Crown Jewels” and acknowledged that it is a symbol of Cadbury’s success and resilience despite facing challenges in the past.

The factory was taken over by American firm Kraft in 2010 and became part of Mondelez International in 2012. Despite some job losses and production being moved to Poland in following years, Stigant highlighted that Cadbury has invested significantly in the UK business since taking over 14 years ago. With over £270m invested so far, Bournville remains at the forefront of Cadbury’s plans as they continue to celebrate their bicentennial milestone.

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