Bet365 and 1/ST Technology Join Forces to Bring Horse Racing to US Customers

Bet365 Teams Up with 1/ST Technology

1/ST Technology is excited to announce a new partnership with Tier-1 operator Bet365 to bring horse racing to Bet365’s U.S. customers through the 1/ST BET platform. This collaboration will enable the stateside launch of Bet365’s Advance Deposit Wagering (ADW) on horse racing, available through web and mobile app platforms in U.S. jurisdictions where ADW is permitted.

This partnership marks a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both 1/ST Technology and Bet365 in the realm of sports betting. Through this collaboration, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices. The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience. By combining the strengths of both companies, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans. With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.

Keith Johnson, Chief Revenue Officer of 1/ST Technology expressed excitement about this opportunity to work with such prestigious sports betting brand like Bet365 “We are thrilled about this opportunity to collaborate with such a well-regarded sports betting brand like Bet365,” said Johnson “This partnership allows us to introduce our innovative technology solutions

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