Astros Fans Get Ready for a Facial Recognition-Powered Baseball Experience

Astros fans should brace for faster lines and potential headaches with new ticketing technology

As the Spring training for the Houston Astros comes to an end, anticipation is high for the upcoming 2024 season opener against the New York Yankees on Thursday. With tickets in demand, large crowds can be expected at the first series of the season. However, fans may have a new option to avoid long lines by participating in a program that utilizes facial recognition software.

A pilot program introduced in Philadelphia last year tested this technology as a way to link a fan’s face with their purchased tickets. By scanning their face, fans are able to proceed and enjoy the game without delay. The success of this pilot program has led to its implementation at Astros home games starting in 2024.

The new system allows fans to participate in a voluntary program through the MLB Ballpark App that allows them to utilize the “Go-Ahead Entry” line, where facial recognition scanners will grant access based on their stored face pictures. This eliminates the need for QR code scanning and other traditional ticketing processes, making entry more efficient.

Despite its benefits, there are concerns surrounding facial recognition technology. MLB and the Astros may not use the most advanced scanners, raising questions about its reliability. Houston’s preparation for potential technological issues will be crucial in determining its success. Adequate training and backup plans in case of glitches will be essential to ensure a smooth experience for fans.

In conclusion, while there are concerns about its effectiveness, this new system has great potential to streamline attending Astros home games by making it more efficient and convenient for fans through facial recognition technology.

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